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Your hair's natural pH is between 4.5-5.5. This means hair is naturally acidic. As a person with hair, I want to make sure my hair is well taken care of. So, things like water, which should have a pH of 7.0, hair color and bleach being bases (pH between 7.1-14), and then my shampoo and conditioner with a pH of... well I don't know. For some reason many haircare companies are not being 100% transparent about the pH of their products, not just for the clients but also the professionals who use them! I love my hair, and I want to make sure that it is well taken care of, so we've been on a journey to learn more about what we put into our hair, how to find that information, and how to apply that information in ways that will serve you and your hair best.
Here is the thing to keep in mind while looking for the best products for your hair, different types of products have different goals for your hair. Using a shampoo with too low of a pH won't thoroughly clean your hair, using a conditioner with too high of a pH and your hair will tangle easily, and have more frizz. One size, or pH, does not fit all for products.
You want to be particularly careful regarding shampoo, conditioner, masks, and leave in conditioners. We recommend shampoos with a maximum between 5.0-60 pH range. The higher the pH the more you will lift your cuticle to cleanse the hair and scalp. Clarifying shampoos, or ones that are meant to do a deep clean, should be closer to that 6.0-7.0 range while the day to day shampoos, color safe shampoos, curly hair dedicated shampoos should never be higher than 6.0, and ideally will be closer to the maximum 5.0-5.5 range. These ranges are to guarantee that your hair will receive the maximum benefits from the shampoo, while avoiding drying the hair out, damaging curls/natural texture, or stripping color from your hair. Also keep in mind that if you have average hair, not too straight, not too curly, not too dry, not too oily, etc. and you really want to protect your hair to the maximum using these products are going to be your best bet still. The difference between color safe, curly hair products, and then typical daily shampoos is that the curly hair dedicated, and color safe shampoos should always have lower pH and be able to protect the hair. There is nothing that makes them exclusively for those hair types, but instead it means they are taking extra care for those hair types, and my question as a hair care expert is this - why aren't ALL of these products safe for these types of hair. It's all hair that needs the same basic things. But, this is a topic for a different soap box.
Conditioners, masks, and leave ins shouldn't ever be higher than 5.5 pH. If they are, how will they close the cuticle down to prevent tangles, drying the hair out, frizz, split ends, etc.? The answer is they won't!!!! We need something at or slightly lower than our hair's natural pH to make sure that the cuticle is shut, and is locking in all those good things, while protecting us from the bad.
So, the big question of the day is this. How do yo find out what pH your products are, and how do yo find products in the pH range that you are comfortable with? Well, I challenge you to ask your hair stylist. They probably won't know because in our industry this information is even hidden from us! But, if they are as committed to your hair health, as you are, they should be able to find out, or direct you to where you can find that information. If they already know... Congrats! That's amazing! But, there isn't anything wrong with not knowing. It's about being willing to learn and do better, so don't hold it against them if they don't know right away. If you are like, but what if I don't buy my products from a salon, or salon professional? How do I find out? Well, here are a couple ways for you to protect yourself and your hair:
If you ever have questions about what pH goals you should have we are always happy to help. Send your questions to support@innovativelooks.net and if we don't know the answer, we promise to help you find it!
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